sass and….well, sass.

always a fan of spending too much on too little (material) i was utterly thrilled today when i walked into myer and discovered that sass & bide have released an underwear line. as a name ubiquitous with style that is bold, feminine, creative and modern sass & bide’s underwear does not disappoint. not only are there some beautifully delicate pieces which honour the primary purpose of lingerie; to be sexy, feminine and elegant but there’s a few quintessentially ‘sass & bide’ sets too. in contrast with the lace & frills of the more feminine pieces these feature injections of fluro, simple shapes and strong asymmetrical lines. completely unique, sassy, and bordering on abstract these are the pieces that ensure the brand name is remains a self fulfilling prophecy.

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pix from theiconic.com.au

…to be honest, i really think these photographs don’t give the range the justice that it deserves. despite the obvious beauty of jess hart i feel that these pix are a bit of a departure from the usual streamlined, visually lush campaigns that sass & bide indulges us with. still, this won’t stop me from inevitably trying to buy alllllllllll of it!

j. x

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